MeatUp is the culmination of an aspiration and a dream. A young team of Kashmiri entrepreneurs have come together to offer an amazing level of quality and professionalism for Qurbani services on Eid-ul-adha.
Their story is no different from any ordinary Kashmiri- possessing postgraduate degrees, running a small business that was hit hard by the blackout following Article 370 revocation and then the COVID-19 crisis. The Eureka moment came when the youngest of the lot- Fadeen Sofi, just in his 20s, had an innovative idea regarding Qurbani or animal sacrifice on Eidul Adha. He wanted to utilize the experience he had gained on account of performing doses of Qurbani yearly for his various relatives living abroad. The bright Economics student at KU, along with his brothers Zuhaib (MBA from UK) and Rubianee (IT professional) gave the idea its final shape with mentorship from Kingsmen Wordsmith Global Services – who worked on the initial branding and marketing.
Gradually the idea developed into a complete business model and this eid MeatUp is offering fully online Contactless Qurbani that is in line with COVID guidelines.
When we share the khayr, Allah blesses us even more. For every animal you purchase at MeatUp for slaughtering on eid-ul-adha, a dedicated portion has been pre-assigned for poor families who rarely enjoy the blessing of tasting meat.
The Prophet of Allah (Peace be Upon Him) said: “If you slaughter (an animal), do so perfectly. Let one of you sharpen his blade, and let him comfort his animal (before slaughtering)” (Sunan Tirmidhi)
In line with the Sunnah, we also take care never to slaughter one animal in front of another, nor do we openly display knives or other sharp tools that might scare animals
We are very happy with the package of Qurbani meat that reached our relatives in Srinagar. This is what we missed out every year due to living abroad.
I’m really appreciating the quality and presentation. The flavour of the meat is outstanding. The whole sheep of 7 kgs was delivered to us neat and clean. During COVID contact less meat delivery is a blessing!
Their service is brilliant! I really hope more people in Kashmir use this service on Eidul Adha 2021.